Business Architect · AI & Growth Strategist
Where old business meets new AI, I'm the one who makes it work.
Founder. Operator. Strategist. I turn “we should probably use AI” into systems that run, stay compliant, and pay for themselves.
Founder. Operator. Strategist. I turn “we should probably use AI” into systems that run, stay compliant, and pay for themselves.
Who he is
Michael Haddad is a business architect — a founder and operator who's spent a career starting companies, scaling them, and walking away with the win. He reads a market fast, builds the plan, and stays in the room until it's actually working. Not the slide-deck kind of strategy — the kind that ships.
His focus now is the gap every company is staring at: bridging legacy systems and AI. Not the hype version — the practical, compliant, gets-adopted version, built for real business use. He helps teams modernize without breaking what already works, and without stepping on a regulatory rake. Put simply: he makes the AI conversation stop being scary and start making money.
What he does
Turning legacy operations into AI-ready ones — the safe, compliant, actually-usable way. Bridging old systems to new so adoption sticks.
Market read, strategy, and the operating plan behind it. Founder-level thinking applied to your revenue, not just your roadmap.
Positioning and demand that gets you found, keeps you found, and owns the category — from message to search visibility.
Interfaces and experiences that make powerful tech feel effortless. The polish that makes buyers say yes.
Selected work
Michael has operated and advised across wildly different arenas — the common thread isn't the industry, it's him: find the opening, build the plan, modernize the operation, and get everyone rowing the same way. He's consulted for environmental-remediation and waste-management operations, fleet and automotive businesses, and a portfolio of small companies looking to bridge their old systems into new, AI-driven ones.
Track record
Advise a California-based local-SEO and AI-search marketing agency on growth strategy, AI adoption, and go-to-market — helping local businesses win visibility across Google, the map pack, and AI search assistants like ChatGPT and Perplexity.
Win high-value fleet contracts through targeted prospecting, build lasting client partnerships, and drive business strategy that optimizes resources and profitability.
Lead the planning, coordination, and execution of hazardous-waste remediation projects — cleaning up and restoring contaminated sites back to compliance.
Founded and grew diverse ventures — a members-only salon concept, an airport marketing venture, and a car-rental franchise on the global GDS booking system — driving business development, due diligence, and winning airport RFPs.
Ran daily operations of a high-volume airport location, streamlining processes and training the sales team to deliver standout service.
Directed a high-volume airport location with a 3,000-vehicle fleet, leading fleet operations and sales performance.
Education
Master of Business Administration (MBA) · 2024 – 2025
Master's, Finance & Financial Management
Languages
Skills
Available for select advisory & consulting engagements
Modernizing with AI, entering a new market, or need a strategist who's actually done it — start here.